Imai Daruma NAYA

 

About us

Imai Daruma NAYA was established by the Imai family more than 90 years ago in Toyoka, Takasaki, the top daruma-producing region of Japan.

With Hirohisa Imai, chief craftsman and the third generation owner of Imai Daruma NAYA at the helm, our mission is to constantly create new and modern daruma styles while preserving and protecting traditional techniques. 

The term "NAYA" comes from the Japanese words "na" for seven and "ya" for eight. It's a reference to the Zen proverb: “Fall down seven times, get up eight.” As lucky talismans, the daruma reminds us that to fall is not to fail — it’s an opportunity to get up for a fresh start.

Our artisans uphold time-honored crafting techniques, faithfully using authentic materials to hand-craft classic and contemporary Takasaki Daruma dolls. Each daruma is individually made with recycled paper papier-mache and clay soil, before being hand-painted with naturally derived pigments.

Our dedication to the tradition of daruma also includes promoting the centuries-old craft to new generations and introducing new designs to keep the custom relevant and alive.

 

History of Daruma

Takasaki Daruma date back to the mid-19th century, when farmers in Takasaki, Gunma Prefecture, began producing the lucky dolls to supplement their income. Droughts, nearby volcanic eruptions and other natural disasters had taken a toll on local agriculture and sericulture. Farmers sought “fuku” (good fortune) and daruma dolls, modeled after Bodhidharma, were auspicious totems believed to bring forth bountiful harvests.

Still hand-crafted using traditional techniques and natural materials, the Takasaki Daruma is the most popular form of the traditional lucky talisman. Its regional style is distinctive and abound with auspicious symbolism. The eyebrows are calligraphic interpretations of cranes, while its beard represents turtles — animals that represent good fortune and longevity in Japan. The eyes remain blank for its owners to fill in themselves.

 

How to use Daruma

There is no rule for daruma. How or when to paint in eyes is up to you. Many start with the left eye to make a wish, and then later complete the right one when that wish comes true. 

Our range of colors and styles inspire different kinds of luck — simply choose one for whatever occasion.